Venue
Oaxaca Tacos
16 Extra Place, Off 1st Street between Bowery and 2nd Ave
New York, NY 10003

Space is limited so registration on EventBrite is essential if you will be attending.

RSVP HERE

WiW Wednesdays
This is the second Women in Wireless Wednesdays. WiW Wednesdays is a regular Women in Wireless meetup on the last Wednesday of every month to network with the WiW community.

original image: evan swighart

June 18-19, 2012
Westin Market Street
San Francisco, CA

Future:Mobile 2012 is a two-day, invitation-only forum limited to 350 senior executives who are responsible for innovation assessment and adoption, strategic partnerships, investments, and acquisitions within their organizations. This constituency of decision-makers, plus analysis-based content and moderated private company discussions, combined with fundamental research from Rutberg & Company, creates a unique and valuable platform for executives to examine growth and opportunity in wireless, and for doing real business.

http://www.rutbergco.com/conferences/future-mobile-2012/index.html

If you would like to be considered to attend Future:Mobile 2012, please send an email tofuturemobile@rutbergco.com.

Jerri DeVard – CMO, Nokia

23 April 2012, London:  With over 3,000 members across its New York and San Francisco chapters, the not-for-profit organisation Women in Wireless (WiW) is proud to announce the launch of its UK chapter, aimed at connecting, developing and promoting women in the mobile and digital media sectors.

At its inaugural ‘sell-out’ event last week,  Nokia CMO Jerri DeVard, shared her career experiences from over 25 years as a marketer and as a prominent member of the Women in Wireless community to an audience of over 100 mobile and digital media professionals, alongside WiW UK founder members:

• Jen Macrae – Team Leader & Head of Strategy & Partnerships 
• Jennifer Hiley - Head of Social Committee
• Rhian Pamphilon -  Head of Marketing
• Rimma Perelmuter – Head of Professional Development

The objective of Women in Wireless is to create the community and framework through which members can connect with like-minded professionals, develop the skills needed to reach these senior positions and promote and recognise the achievements of those women who have already succeeded.

Team leader and head of Strategy & Partnerships, Jen Macrae said “The launch of  WiW’s first international London-based UK chapter, will extend an already successful model from the USA and establish a dedicated organisation for tailoring and delivering an inspirational event series, needs based coaching & mentoring and promotional opportunities to advance and recognise women in the UK mobile and digital media industries.”

Commenting on the launch, Women in Wireless UK co-founder, Rimma Perelmuter, said: “In my role as Executive Director of MEF, I see women making a pivotal contribution to driving success in mobile and digital media.  We at Women in Wireless UK look forward to accelerating this by helping women in our industry to maximise their potential and be recognised for their achievements.”

For more information on Women in Wireless http://womeninwireless.org/ or to become a member please join our WiW UK Linked In group.

For more information regarding Women in Wireless, please contact: 

Steve Green, Infomob PR

+44 (0) 07775 677101 steve@infomob.co.uk

Follow @wiwlondon

Check out event coverage on Mobile Marketing Magazine, SoMo Global, Cavendish Conference Venues

On April 12, Women in Wireless members Kristine Van Dillen, Polly Lieberman, and Veronika Sonsev gave a presentation for Golden Seeds, the third largest angel investor network in the United States. Attendees were provided with an overview of the mobile industry and its current trends, plus predictions for its future.

Topics covered during this presentation included:

• Mobile Penetration
• Mobile Usage & Consumption
• Monetization of Mobile
• Distribution & Discovery
• Convergence
• Future of Mobile

Interested in viewing the full presentation? See below:

Join Women in Wireless to network, try on clothes, some champagne and hear Aysha Saeed; a fashion entrepreneur, tell us how she got her business started. Pick a must-have item for this spring – stripes, spots, or florals. There will be a super discount for attendees with tops for $75 and dresses usually retailed for $350 starting at $99, so don’t miss out!

DATE: Wednesday, April 25, 2012: 6:00 PM – 8:00 PM
VENUE: Aysha Collection Inc. ,109 West 38th Street Suite #301 NYC

Space is limited so registration here on EventBrite is essential if you will be attending.

RSVP HERE 

 Aysha Saeed spent her early years in a conservative Pakistani culture where women are not supposed to play up their feminine creativity or exert independence; however Aysha’s love for fashion began at a very early age. Attending high school in the United States, she dreamt of a career in fashion but instead opted for the more secure world of business. She found great success on Wall Street, but after a few years, she wanted to combine her strong business skills with her passion for style.Aysha left New York and moved to Milan.

She used her commerce background to start a business offering the embroidery design consulting and production sourcing from Asia for European design houses. Over the next five years she personally worked with some of the most prestigious high-end design houses of Milan and Paris including Dolce Gabbana, Kritzia, La Perla, Dior, and John Galliano. Relocating to New York, she established her brand in 2006 and infused the collection with all her passion, experience and personal style. Follow @Aysha_NYC  |  www.ayshacollection.com

RSVP HERE 

WiW Wednesdays

This is the first of many Women in Wireless Wednesdays. WiW Wednesdays will be a regular Women in Wireless meetup on the last wednesday of every month to network with the WiW community

Women in Wireless  |  www.womeninwireless.org

The mission of Women in Wireless(WiW) is to develop and advance women leaders in mobile and digital media. Our organisation is well-established in the US with chapters in San Francisco and New York.

Women in Wireless and Girls in Tech present:

Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement, and Privacy

Smartphone users are sharing more and more information with applications; whether it be music preferences, goelocation, or photos, the question of privacy and what is being done with that information is a pressing topic today. Also, with recent news of Apple’s deprecation of commonly used device IDs (UDIDs) has led to many in the industry wondering what their next move is and how can tracking exist in the realm of privacy protection. Women in Wireless and Girls in Tech would like to invite you to an evening on privacy and the mobile landscape. With speakers from all parts of the industry, we are going to explore how each side of the industry faces the challenges of privacy and what the future holds and how it is impacting businesses and brands today.

EVENT DETAILS:

Location:
The Venture Café at Cambridge Innovation Center
One Broadway , 4th Floor
Cambridge, MA 02142

•     5:30 – 6:15 Pre-Networking
•     6:15 – 7:30 Panel Discussion
•     7:30 – 8:00 Post Networking

Speakers:

• Ash Nadkarni, Co-Founder of App Guppy
• Adam Towvim, Vice President, Business Development, Jumptap
• Jo Wightman, Director of Client Services, Fiksu
• Johnny Won, Mobile & Gaming Platforms Manager, Hill Holliday
• Vicky Wu Davis, CEO & Founder, FrogHop Inc. (Moderator)

 <RSVP here>

There will also be an opportunity to sign up for the Women in Wireless chapter as we are looking to launch a Boston chapter in the next few months!

Speaker Bios:

Ash Madkarni, Co-Founder of App Guppy

Dr. Ash Nadkarni has an MD from Northwestern University and is completing her residency in Psychiatry at Boston Medical Center.  She is a co-founder of the mobile startup, Appguppy, an online tool for organizations to create AND instantly deploy cross-platform mobile apps in less than 5 minutes.    Appguppy was inspired by Dr. Nadkarni‘s academic medical research on social media, in which she investigated the neuropsychological motivations for social media adoption.  Her prior research has been published in the American Journal of Psychiatry, the Journal of Cardiac Surgery, and BMC Molecular Biology.  She has also written for several online publications such as TNGG and Women 2.0.  She serves on the Information Technology Committee for the Massachusetts Medical Society and is a member of the board for the nonprofit, Volunteers of America, Massachusetts and Girls in Tech, Boston.

Adam Towvim, Vice President, Business Development, Jumptap 

Adam Towvim has over 17 years’ experience working at the intersection of the mobile and digital media.  Adam currently serves as Jumptap’s Vice President of Business Development, where he is responsible for the development of Jumptap’s data strategy.  Prior to Jumptap,  Adam held business development roles at Radialpoint, and Lightbridge.  At Radialpoint, he helped lead Radialpoint’s entry into the US market working with Verizon to create a $25mm line of business.  Before Radialpoint, Adam was at Lightbridge leading their mobile data partnerships and product development.  Prior to Lightbridge, Adam was working for Diamond Management & Technology Consultants (acquired by PwC), a management consulting firm.  At Diamond, Adam was on the interim executive launch team of Switzerland’s first 3G operator and Europe’s first app marketplace.  Before Diamond, he worked at American Management Systems in the Mobile Telecom practice.   Adam holds a BA from Columbia University and an MBA from Carnegie Mellon’s Tepper School.

Jo Wightman, Director of Client Services, Fiksu 

As Director of Client Services at Fiksu, Jo has assisted over 100 clients build successful app businesses on Android & iOS. She has developed global app marketing campaigns that span all types of apps from Games to Finance. Jo has been with the company since the very beginning having joined as the 10th employee. Formally, she worked at Boston Consulting Group and has an MBA from Harvard Business School.

Johnny Won, Mobile & Gaming Platforms Manager, Hill Holliday

Johnny has worked on digital, social and mobile strategy at Hill Holliday and now leads up the mobile & gaming practice across media, communications & strategy. Throughout his career, he has worked on creating emerging media ideas and has worked with Dunkin’ Donuts, Bank of America, Major League Baseball, Verizon, CVS, Novartis, Chili’s, Playskool, Play-Doh, TJ Maxx and Marshalls. His work has won AdWeek’s Media Plan of the Year for Mobile in 2011 and he has led to one of the largest social gaming+brand integrations ever seen (The Sims Social + Dunkin’ Donuts). During the past seven years, he’s worked at both big and small agencies in Boston along with his own startups.

Vicky Wu Davis, CEO & Founder, FrogHop Inc.

Vicky has spent most of her career in the telecommunications industry.  Before discovering her interest in entrepreneurship, Vicky held responsibilities in financial analysis, operations, process engineering, and project management for software development at Nextel and AT&T.  In 2000, Vicky founded Froghop, positioning the Company as a mobile marketing infrastructure.  Froghop developed mobile/PC games as a targeted marketing operation to users while tailoring proprietary games to meet the demands of advertisers.

Huge Thank you to our Sponsors!

<RSVP here>

** Girls in Tech is a global non-profit organization and social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. Founded in 2007, ‘Girls in Tech’ (GIT) aims to offer a variety of resources and tools for women to supplement and further enhance their professional careers and aspirations in technology. For more information visit www.girlsintech.org

On March 14^th, Women in Wireless (WiW) successfully launched its San Francisco Chapter through the highly anticipated event, “Mobile is the New Black”, at the Rotunda, Neiman Marcus. Over 100 leading women in the mobile industry attended the event, including Charlotte Fors, founder of WiW, along with Lisa Hingley and Samara Jaffe, Co-chairs of the WiW SF Chapter.

Thank you everyone for supporting WiW and a special thank you to our premium sponsors, AT&T Adworks and Inmobi, and our host sponsors, GREE, JiWire, and Smaato.

Interested in joining WIW SF Chapter Committees?

Please contact christina.gunarto@womeninwireless.org and indicate which committee below you would like to participate in:

Mentoring, co-chaired by Mary Nelson

Networking & Events, co-chaired by Chelsea Walker and Lindsey Thomas

Outreach & Communications, co-chaired by Caitlin Bigham and Christina Gunarto

Sponsorships, co-chaired by Amy Matthews and Marie Abesamis

Featuring guest speaker Jerri DeVard, Chief Marketing Officer, NOKIA

About Jerri DeVard

Jerri is part of the Nokia Leadership Team and is responsible for all of Nokia’s marketing, brand management, communications and selected industry collaboration activities.
She has extensive marketing experience with a wide range of leading consumer brands, including Verizon, Citigroup, Revlon, Harrah’s and Pillsbury. Her expertise encompasses brand management and multi-cultural marketing, with a strong foundation in direct marketing and e-commerce.

We’re excited to announce the official launch of another Women in Wireless chapter in London!

The London launch of WiW’s first international chapter will establish a dedicated organization for tailoring and delivering an inspirational event series, coaching and mentoring opportunities to members in the UK.

Thursday, April 19, 2012: 6:30 PM to 9:30 PM
Venue: Central London to be confirmed shortly.

RSVP HERE

*Space is limited so registration on EventBrite is essential to attend.

EVENT SPONSOR

Follow @wiwlondon  |  Join the Women in Wireless London Chapter on Linkedin

Name: Laura Marriott

Company: Chief Executive Officer and Board Chairperson, NeoMedia Technologies, Inc.; Advisory Board Member, Women in Wireless Location: Boulder, Colorado

1. Tell us a little about your background in mobile/digital…

I’ve been at the forefront of mobile marketing since its emergence as a burgeoning technology and marketing channel almost a decade ago. My focus has been on educating brands and marketers to help them understand how best to engage the mobile channel, as well as campaigning to raise awareness globally about the power of mobile as a critical marketing channel. In my current role as CEO of NeoMedia, I’m responsible for driving the company’s international growth and development, raising awareness for the value mobile barcode technology brings to marketers and advertisers world-wide. In previous roles as mobile marketing consultant and as president of the Mobile Marketing Association (MMA), I helped to create the foundation for the mobile marketing industry that we have today by leading several initiatives to raise the industry’s profile with marketers, advertisers, the public, and regulatory bodies – including a global event series, awards program, industry wide guidelines and so on – established during my tenure as President of the MMA from 2005-2009. I feel fortunate to have been involved in mobile marketing since the early days and really appreciate the like-minded community we’ve built globally.

2. Why did you join WiW’s advisory board?

I have been involved in Women in Wireless since it was first launched in 2006 as a new committee initiative within the MMA during my tenure as President. At that time, I launched and co-chaired the WiW committee with Connie Wong, CEO of Vidiator. What drove Connie and I to launch the WiW committee was a desire to develop a forum for women in our industry to collaborate, network, capitalize on our successes, and grow professionally through our shared experiences as female leaders, in an industry dominated by men. Since then, I’ve watched WiW mature to become its own separate entity with a unique set of initiatives and a broad network of talented professionals. I feel privileged to have been involved in its creation and growth and look forward to contributing to WiW’s on-going development in my role on the advisory board.

3. What is it that drew you to mobile and keeps you engaged?

For me, the reasons that drew me to mobile are the same ones that keep me excited and inspired every single day. Mobile remains the most innovative, fast-paced, talent-filled and culture-changing technology sector. In just two decades we’ve seen more change in the mobile space than in any other technology. Mobile touches everything we do now in both our personal and professional lives. Mobile is the go-to device and is helping to connect the unconnected in developing markets. It is such a powerful medium. Today, we use our devices to shop for goods, pay for services, watch TV, and much more. Now we’re seeing other sectors like healthcare and automotive join the mobile bandwagon with new implementations that will impact and improve the experiences for every consumer. I feel that this is the most exciting time for mobile ever and I remain passionate and enthusiastic about the possibilities for our industry.

4. What do you think is the hottest trend in mobile right now?

The launch of LTE networks around the world has been the hot topic for the past 18 months and looks set to dominate the mobile headlines for the foreseeable future as we see the results of trials and mass market roll-outs. However, one of the hottest trends coming out of Mobile World Congress this year was mobile commerce. The mobile industry, retailers and brands are turning their attention to how mobile can make it easy for consumers to complete purchases on the go. We expect that we will see more mobile barcodes, an enabler to the mobile commerce experience, in 2012 as a result. The space is dynamic and moving quickly, there are a lot of exciting things happening.

5. What is your favorite app?

I love our own NeoReader® application for scanning mobile barcodes. However, in addition to NeoReader, the other apps I use daily are Mint, Google Search, Facebook, WhatsApp and Pandora.