Spotlight On: Jennifer Schenberg

Name: Jennifer Schenberg
Company: PenVine
Location: New York

1. A little on your expertise….

Chief Talker at Social PR Firm, PenVine. The firm that introduced the concept of mobile advertising with our “WAP is back” campaign with Third Screen Media; shaped rich mobile marketing with Millennial Media, GoldSpot Media and Mobile Posse; created lifestyles launching apps like We&Co and Boom. We’re a team that creates social PR programs that deliver insight, innovation and impact to emerging tech and mobile companies around the world.

2. Why did you join WiW?

I want to help inspire other women to act on their passion for tech, and provide a foundation for them to succeed, be heard and change the game.

3. What is your favorite thing about mobile?

That my mobile devices light up my world in so many ways – learning apps for playing with my daughters, access to my favorite content right on the homescreen, and my Android device literally lights the way when I take the dog out for a walk at night.

4. What do you think is the hottest trend in wireless right now?

Mobile is being used as the first screen, overtaking TV.

5. What is your favorite app?

Today, my favorite app is Daily Scoop. Tonight it’s Temple Run with my daughters (after homework).