Women in Wireless Panel with mBlox, Mobile Posse and Persistent SystemsTweet
Check out this great Women in Wireless panel with our Founder Charlotte Fors at CTIA in San Diego!
“The lifetime of an app is between 5-25 days. Brands need to think about how to engage their consumers not through one event but to create a long-term engagement with their customers. In the same way that ‘Angry Birds’ continue to attract the kids…that’s the way we have to think about mobile marketing to create a one-to-one consumer experience that [they] want to come back” – Charlotte Fors, mBlox.
Charlotte Fors- VP of Sales, America-mBlox
Heather McKensie-Carlisle, SVP Consumer Experience, Mobile Posse
Desiree Castillejos, VP of Corporate Development, Persistent Systems
Bena Roberts – Founder, GoMo News