Women in Wireless Panel with mBlox, Mobile Posse and Persistent Systems

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Check out this great Women in Wireless panel with our Founder Charlotte Fors at CTIA in San Diego!

“The lifetime of an app is between 5-25 days. Brands need to think about how to engage their consumers not through one event but to create a long-term engagement with their customers.  In the same way that ‘Angry Birds’ continue to attract the kids…that’s the way we have to think about mobile marketing to create a one-to-one consumer experience that [they] want to come back” – Charlotte Fors, mBlox.

Speakers:

Charlotte Fors- VP of Sales, America-mBlox
Heather McKensie-Carlisle, SVP Consumer Experience, Mobile Posse
Desiree Castillejos, VP of Corporate Development, Persistent Systems

Moderator:

Bena Roberts –  Founder, GoMo News